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Scruples Takes Encore Education Program to the Runway

The VIP event in Houston featured a fashion show, product features and a sneak peek into future product releases.

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By: Lianna Albrizio

Associate Editor

Scruples Haircare, part of the Beauty Elite Group with headquarters in Houston, TX, debuted its new Scruples Encore Education (SEE) Program with its distributor partners. The VIP event featured a runway show, SEE overview, product features and sneak peek into future product releases. Scruples CEO Bahira Shami has been committed to building the Scruples education initiative for 2024 and for 2025 as one of her top priorities. Her first step toward focusing on education was bringing back Cele...

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